Juja Han / Unsplash Spotify just let creators offer paid podcast subscriptions direct to their listeners, just like Apple did last week.Until recently, podcasting was simple.Creators could provide the show free, take money in exchange for in-show sponsor reads, or set up a paid subscription program using a service like Memberful.But, last week, Apple added a new option: paid subscriptions, exclusive to Apples Podcasts app. Creators are savvier and better at getting paid How Apple and Spotify's Podcast War Benefits You GASREGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO News > Streaming How Apple and Spotify's Podcast War Benefits YouMore options, better listens By Charlie Sorrel Charlie Sorrel Senior Tech Reporter Charlie Sorrel has been writing about technology, and its effects on society and the planet, for 13 years.Lifewire's editorial guidelines Updated on Ap12:38PM EDT Fact checked by Rich Scherr Fact checked byRich Scherr University of Maryland Baltimore County Rich Scherr is a seasoned technology and financial journalist who spent nearly two decades as the editor of Potomac and Bay Area Tech Wire.Lifewire's fact checking process Tweet Share Email Tweet Share Email Streaming Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming Key Takeaways Spotify launches its podcast subscription service a week after Apple.Podcasting is a massive untapped market for big business. How Apple and Spotify s Podcast War Benefits You

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